Self-directed / Spec concept
LOEN & CO.
A singer-led beauty film with a lip-gloss reveal.
Role: End-to-End AI Video Production
Brief
Create a story-driven lip gloss ad that draws viewers into a cinematic scene before revealing its commercial purpose. Set it within a singer’s pre-show story, integrating the product naturally into her dressing-room routine before she takes the stage.
Production challenge
Balance the narrative with product demonstration, leave enough screen time for macro shots and keep the brand readable within the short format.
Result
The performance-led story resolves in a lip-gloss reveal, connecting the emotional setup to the product.
Tools & workflow
Developed the beauty concept, scenario and storyboard. Created character maps, set product-shot and timing requirements, generated and reviewed the video scenes, and assembled the final film around the singer’s pre-show routine and product reveal.
- Nano Banana Pro — character maps
- Seedance 2.5 — AI video generation
Deliverables
- Beauty/product film — 30 seconds